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Users will soon have a new feature that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 thousand million AI videos.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread launch. This shift coincides with a increase in content created by AI, spurred by new content generation software.

AI Content on Other Platforms

Recent reports that almost 10% of the quickest rising content creators on a competing service only show clips produced artificially. A considerable share of this content is considered “AI slop”, a label for substandard, bulk-generated content that is often absurd or bizarre.

“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, according to their own likes,” said a company executive.

Volume and Proportions

TikTok shared that there are now over a billion videos on its service identified as artificially created. In total, in excess of 100 m videos are added to the app daily, making AI-generated material a minor percentage of its overall inventory.

How to Adjust Settings

Users will be in a position to decrease or raise the amount of AI-generated videos they view by using the content preference setting in the app and selecting “AI-generated content”. Other topics that currently be modified under the filter include politics, style, aesthetics, and movement.

Content Labeling and Policies

TikTok’s policies require content makers to identify convincing AI-made content, and it forbids harmful deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its community policies.

Furthermore, the service will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This measure is intended to help prevent users from seeking to bypass the tagging system.

Educational Initiatives

TikTok is additionally launching a $2 million AI literacy fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will benefit educational bodies focused on educating programming and robotics.

Content Safety Approach

The platform has justified its safety measures, following debate over proposals to cut jobs for numerous content moderators in the United Kingdom. TikTok is planning to eliminate 439 jobs in its content moderation team in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.

A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can shield workers by eliminating the most graphic content before it has to be seen by people. TikTok stated a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”